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The 5th Business Forum of Conference on Interaction and Confidence Building Measures in Asia (CICA), 10-11 of November 2016, Astana, Kazakhstan

Macaroni made in Zhambyl city conquering the market

March 10, 2016 6:45 pm

The “Rola-7" enterprise is located in the Kyzyl Zhuldyz village of Baizak district of Zhambyl region. In a short period, the company has managed to become a major manufacturer of bakery products in the region. The factory produces about 40 types of products. Capacity - up to 30 tons of products per day.

Recently, the company held reconstruction: the boiler was replaced, two types of equipment was upgraded, production line of wavy noodles was installed, and at present production line of straight noodles are going to be assemble. For the benefit of 155 employees, 95% of whom - residents of Baizak district, everything necessary have been made, including three hot meals daily.

Within the framework of the state program "Business Road Map 2020", the company received a loan for a total amount of 165.5 million tenge (for the construction of workshop, working capital financing and the purchase of equipment). Thanks to state support the management of factory plans to launch another 28 products in the current year. Near at hand shelves of Zhambyl region will be filled with homemade spaghetti, instant noodles, flour and wheat farina. The products are made from natural ingredients, without any additives.

Products of «Rola» brand sold in South Kazakhstan, Almaty and North Kazakhstan regions as well as in Astana city. The company tries to keep the most minimum price for products.

The prices kept in check not only due to good will of entrepreneurs. There is a serious competition in this segment in the market. From the point of view of the customers, the competitive environment -good thing. Shops are filled up with macaroni, spaghetti, noodles, shells, prepared using different recipes. Thus, consumer chooses all the best of thing and the manufacturer is in creative search.

The"Rola-7" company has a lot of awards and diplomas - "Best Entrepreneur", "Paryz - 2014" and one of the highest awards "Kazakhstan koshbasshysy" awarded for strong performance of sales on the market of the republic and the excellent quality of products.